Retail Technology Leader Martin Smethurst Joins Displaydata as Senior Vice President of Global Sales and Marketing

London – Feb. 2, 2015 – Displaydata, the number one provider of dynamic digital display solutions incorporating fully graphic electronic shelf labels, today announced that Martin Smethurst has joined as Senior Vice President of Global Sales and Marketing. Smethurst brings more than 20 years experience in advising retailers worldwide on how to drive transformation, productivity and sustainable growth within their organizations. In his new role at Displaydata, Smethurst will lead the sales and marketing teams where he will be responsible for furthering the company's explosive global growth.

Prior to Displaydata, Smethurst served as the Managing Director for Wincor Nixdorf in the U.K. and Ireland, and was also a member of the main board where he took an active role in the European retail leadership team driving the UK&I business to profitable growth. A recognized leader in the retail industry, Smethurst has also served as Head of Retail for Cisco and as Sales and Marketing Director for MicroStrategy, IntelliQ and Stellent (now Oracle).

"Martin comes to Displaydata with a wealth of retail technology knowledge. He believes the convergence of the Internet, mobility and the store in retail creates enormous opportunities to gain competitive advantage, themes that align with Displaydata's solutions," said Andrew Dark, CEO, Displaydata. "Martin is a passionate advocate of new technology and innovation as a means to change the way retailers engage with customers, thus forever affecting the way customers shop. We are delighted to welcome him to the Displaydata team."

"This is an exciting time for fully graphical electronic shelf labels, as they are finally 'coming of age', giving retailers the ability to dynamically control their omnichannel pricing strategy. Displaydata has completely changed the game by developing electronic shelf labels that are brighter, sharper and more colorful, providing a great in-store shopping experience for the customer," said Smethurst. "I am honored to join this award-winning company and look forward to playing a key role in growing the company's global sales and brand awareness."

About Displaydata
Displaydata is the leader in the design and supply of dynamic digital display solutions incorporating fully graphic electronic shelf labels (ESLs). Displaydata's Dynamic Solution Suite features fully graphic, high definition, zero power displays of up to three colors. These are connected with a high-speed two-way RF 'light touch' infrastructure, and controlled by a suite of management and information software. Centrally managed and fully scalable, the solution easily, wirelessly and instantly updates everything from an individual ESL to an entire retail enterprise. Displaydata's ESL Bluetooth Beacons enable promotional offers and added-value information to be sent direct to customers' smartphones, for a more engaging and rewarding in-store experience. Learn more about Displaydata at