Smartphone-generated retail traffic, orders and revenue are on the rise from mobile-optimized websites.
Revenue from mobile-optimized sites jumped more than 168 percent during March 2014, compared to March 2013, according to new research by mobile commerce platform, Branding Brand.
Issued monthly, the Mobile Commerce Index report identifies shopper mobile commerce use and trends in multiple retail categories including apparel, health and beauty, and home goods. Data is collected specifically for commerce sites designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.
The report shows a rise in all metrics.
In addition to revenue, mobile purchases increased nearly 130 percent and visits to mobile optimized sites increased 101 percent.
In March 2014, smartphones generated 29 percent of total online visits, up nearly 43 percent from the same period last year. Apple iOS devices captured the lion's share of mobile market share with 63 percent of shoppers compared to 36 percent. The market share of non-mobile (desktop) visits decreased 21.1 percent from March 2013 to March 2014.
"Not only are customers shopping more on their phones, they're also spending," said Chris Mason, Branding Brand co-founder and CEO. "Our data shows large numbers of consumers rapidly embracing mobile as a fundamental tool to conveniently connect with retailers."
-See this Branding Brand press release
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