Retail sales will reach $4.87 trillion in 2015, up 4 percent from last year, according to market research company eMarketer.
Of that total, U.S. e-commerce sales will reach $350 billion, up 14 percent from 2014. Although e-commerce is rapidly growing, it will still only account for 7 percent of all U.S. retail sales, reported Chain Store Age.
The holiday season was the biggest yet for e-commerce in the United States, with online sales increasing 16 percent from last year to total $72.03 billion for the months of November and December. And according to the Census Bureau of the Department of Commerce, e-commerce sales for the fourth quarter of 2014 were $79.6 billion, an increase of 2.3 percent from the third quarter of 2014. Some of that increase can be attributed to severe winter weather conditions forcing shoppers to purchase from home.
Sales both online and offline totaled $850.6 billion during the holiday season, up 3.5 percent from the same months in 2013.
"Retail e-commerce sales growth in November and December accelerated more than in each of the past three years, and e-commerce continues to take a larger and larger share of retail sales during the holiday season," Yory Wurmser, retail and e-commerce analyst at eMarketer, told Chain Store Age. "Consumers' increase in comfort in shopping online, and in particular shopping on mobile, led to an extraordinary holiday shopping season on digital channels and created a headwind for strong e-commerce growth overall in 2015."
-See this Chain Store Age article
Online sales top $300B
Store traffic, sales down 8% in January
Black Friday reports misleading, analysts looking at wrong data
November foot traffic drops 20% from last year
Thanksgiving weekend store traffic down 5% from last year