Retail Roundup—Wayfair adds real-time tracking; Disney livestreams theme parks

Disneyland Main Street Electrical Parade
Disney will livestream its theme parks in its retail stores.

Wayfair adds real-time delivery tracking

Wayfair has announced the launch of Day of Delivery Tracking, a live tracking feature for furniture items. It uses GPS to pinpoint a delivery driver's exact location and will be available in 10 markets including New York City, San Francisco, Chicago, Boston, Dallas and Atlanta. (Release)

Disney to boost physical with theme-park stream

Disney has already unveiled 4 out of 6 new stores that include a giant video screen at the front with streaming content from its theme parks. The idea is to win back Disney's mall foot traffic, which led to a 6% drop in retail sales in 2016. (Bloomberg)

Kroger makes top 100 for healthiest workplaces

Kroger came in No. 38 on a list of the healthiest workplaces in the U.S. Workplaces were evaluated based on vision, culture/engagement, learning, expertise, metrics and technology. Tops Markets was the only other supermarket chain to make the list. (Progressive Grocer)

13% of shoppers turned off by personalization

In a recent marketing survey, 13% of respondents said too much personalization in email marketing was annoying and creepy. Although that number is lower than the 50% of shoppers who complain they are emailed too often by a brand, the results show that marketers need to be strategic with personalization. (MediaPost)

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