Retail Roundup—NRF's technology partnership, Sephora's AR for eye shadow

Sephora Beauty TIP Workshop
Sephora introduces a new augmented reality-based feature to its Virtual Artist application on IOS.

NRF joins retail technology partnership

The National Retail Federation (NRF) and the international technology standards consortium Object Management Group have formed a partnership to manage the NRF's Association for Retail Technology Standards division (ARTS). The new cooperation will allow the NRF to better focus on the core mission of ARTS, developed over the past two decades, while evolving along with the retail industry with the latest cutting-edge technology. (National Retail Federation)

Walmart deepens investment in Brazil

As sales in Brazil are not as high as the big-box chain had hoped, Walmart has announced it will invest heavily to revamp its stores in the world's fifth-largest consumer market. Walmart will spend $420 million over the next three years to upgrade its stores in Brazil and offer a wider assortment at lower prices. (The Australian)

Sephora uses AR for eye shadow

Sephora introduced a new augmented reality-based feature to its Virtual Artist application on IOS. Now users can virtually try on thousands of shades of eye shadows along with lip colors and false eyelash styles. The program also offers Expert Looks to preview inspirational ideas and new Virtual Tutorials for brows, contouring and highlighting. These programs are available for download on the Sephora App and are the latest enhancements out of the Sephora Innovation Lab. (Multivu)

CVS rolls out phase two of tobacco-free program

CVS has expanded partnerships and programs to launch the second year of Be The First, the drugstore chain's commitment to help deliver the country's first tobacco-free generation. The programs include areas of antismoking education, tobacco-control advocacy and healthy behavior programming. The program first launched in March of 2016 and aimed at youth and young adults who currently smoke, adult smokers, and at-risk elementary aged children. (PR Newswire)