Retail Roundup—Kroger sues Lidl; special Prime deals from Alexa

Kroger urban format
Kroger’s "Private Selection" label has been marketed for more than 20 years; Lidl filed its trademark for "Preferred Selection" last September.

True Religion files for bankruptcy

True Religion has filed for Chapter 11 bankruptcy protection to slash its debt of $500 million. The apparel retailer blames the rise in athleisure wear and online shopping to the downfall of the brand. (Reuters)

Kroger sues newcomer Lidl

Just following the opening of Lidl's first U.S. store, Kroger is suing the German supermarket chain, claiming that its "Preferred Selection" brand is too similar to Kroger’s "Private Selection" brand name. Kroger’s label has been marketed for more than 20 years and Lidl filed its trademark last September. (Fortune)

Bass Pro, Cabela merge

The FTC approved Bass Pro and Cabela’s merger this week. Shareholders will vote on Cabela’s $4.2 billion buyout on July 11 and the transaction is expected to close in the third quarter. (Fox Business)

Special deals for Prime members who use Alexa

Amazon is encouraging shoppers to purchase through Alexa on their third annual Prime Day, July 11. Voice shoppers will have early access to Prime deals two hours before the general public, beginning on July 10. (Bloomberg)