Retail Roundup—JCPenney wooing teens; Walmart introduces bedding, cosmetics

JCPenney
JCPenney is attempting to woo tweens and teens with new bedding and apparel lines. (JCPenney)

Nordstrom, Sephora, Amazon top personalization

Nordstrom, Sephora and Amazon were voted by their peers as the top retailers using personalization in their marketing. The finding was the result of a study of 70 retail executives in mass merchandise, e-commerce, department stores, pharmacy, specialty, big box and grocery. Release

JCPenney woos teens with two new collections

JCPenney announced the launch of a new girls' apparel and bedding line in an effort to woo more tweens and teenagers. The apparel line, Obsess, aims to inspire young women who promote a message of positive body image. MarketWatch article

Amazon unveils online grocery in India

Amazon India announced a network of 15 warehouses opening to supply online grocery delivery. The AmazonNow program will be available for everyday essential items in Bengaluru, Mumbai, Delhi and Hyderabad. Livemint article

Walmart introduces private label bedding, cosmetics

Walmart is preparing to introduce two online brands in the categories of bedding and cosmetics. The announcement comes just as concerns grow for the retailer's online performance, which was significantly down this past holiday season from the following quarter. Washington Post article

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