Restoration Hardware (NYSE:RH) has opened The Gallery, a lifestyle store, in Chicago's historic Three Arts Club.
Located at 1300 N. Dearborn Parkway, the furniture store has taken up residence in a building that used to be a place for women studying the arts, reported Chicago Business Journal. The new space is referred to as part retail and part lifestyle concept.
The 70,000-square-foot space will include a cafe and wine menu from Chicago restaurateur Brendan Sodikoff. One entire floor will be dedicated to exhibitions featuring RH home furnishings and contemporary art elected from staff and artists around the world. On the roof, a park and glass- and steel-enclosed courtyard are open to the public year round.
A special lounge will host live performances to pay tribute to the building's former role as an arts residence.
The furniture retailer has been attempting to differentiate itself in the past few years by opening unique concept shops in iconic locations such as a store in New York's Flatiron district. And a similar gallery in the Boston location transformed the Society of Natural History building into the retailer's concept shop.
The brand has also introduced two new banners in 2015, which include RH Modern, a retail concept geared toward selling products for the modern home, and RH Teen, for the colleged-aged demographic.
-See this Chicago Business Journal article
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