Restaurant E-Commerce Soaring

It's taken a bit longer than other parts of the economy, but the restaurant industry is finally embracing online sales and discovering some advantages that have not been issues for other segments. Increased order accuracy and faster meals are among the advantages digital diners have discovered.

In this interesting New York Times piece, the story looks at generic long-standing complaints about restaurant take-out orders, including long hold times and errors with order description and delivery addresses.

Communication difficulties with phones in noisy restaurants—made worse with language problems and entry-level employees—had allowed errors and delays to wipe out the convenience pitch. These were all issues that found an effective ally in online. And the only demographic that made a huge difference was a fast-growing one: consumers with broadband.

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