Old French charm meets modern technology in the newly remodeled Louis Vuitton store in Paris. The expanded storefront on the Avenue Montaigne looks like a Parisian apartment, with the amenities of a five-star hotel, reported Women's Wear Daily.
Newly opened, the 16,000 sq. ft. location puts a focus on technology to enhance the customer experience, including sales associates carrying iPads. Stops throughout the store include a concierge desk to book restaurant reservations and a stand for stamping leather goods with initials.
A number of salons are set up with area rugs, seating and consultation tables, replacing counters.
Rooms include artwork by Bernard Frize, Farhad Moshiri and Remy Markowitsch, as well as walls with neutral colors, taupe eel leather and gold leaf appliqué, designed by American architect Peter Marino.
VIP customers get to take the escalator to the third-floor salons which include butlers and a kitchen made for hosting private dinners, along with trunks of leather to be made into handbags.
The upper floors, reached by marble stair casing include men's products. Men can enjoy a cigar-club ambiance, with personalized services including made-to-order shoes and belts.
The store also carries a full range of women's clothing, leather goods and accessories.
Several other high-end luxury brands have recently announced plans for store expansions in Paris. For example, Tory Burch, which currently owns 136 stores worldwide, announced plans to open additional flagships in Milan, Paris and Soho, NY.
-See this Women's Wear Daily article (subscription)
Saks expands free shipping to all orders, no minimum
Dick's Sporting Goods increases ship-to-store assortment by 120%
Men's Wearhouse extends click-and-collect to all stores, launches Find-It mobile app
Shipping is the 'Achilles heel' for retailers
Deckers opens first brand showcase store, 'innovation lab' to boost omnichannel growth