REI plans to open new stores in Princeton, New Jersey and Alpharetta, Georgia in spring of next year. The sporting goods retailer continues on its path of growth after a stellar 2013.
"These two new locations give us the unique opportunity to connect our offerings to more customers and members in the greater Atlanta, Philadelphia, New Jersey and New York areas," said Greg Medlyn, divisional VP of retail, REI.
REI's expansion comes on the heels of a successful year, with record annual sales of $2 billion in 2013, up 5.9 percent from the previous year (and weathering a severe winter), reported Retailing Today. One of its leading ventures included its REI Adventures, the company's travel division, which saw a 15 percent increase in sales. In addition, the REI Outdoor School experienced more than 25 percent sales growth in 2013.
While REI's expansion and success continues with its in-store programs, other sporting goods stores are seeing increased success with e-commerce. Competitor Dick's debuted its buy online-store pickup program in 100 of its 560 stores this past spring. E-commerce sales for Dick's grew 65 percent to more than $480 million in 2013, accounting for 7.9 percent of total sales.
Similarly, Foot Locker had 14 straight quarters of beating expectations due in part to strong e-commerce on its six online storefronts.
-See this REI press release
-See this Retailing Today story
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