Regional grocers hop on delivery platform

Regional grocers in three states are now offering online ordering, in-store pickup and delivery through a third-party e-commerce site.

Highland Park Market in Connecticut, West's Plaza Country Mart in Kansas and Elmer's County Market in Michigan will now offer e-commerce through Rosie.

Rosie partners with local merchants to create custom shopping sites and enable same-day delivery or in-store pickup. It also provides online customer support.

"We're excited to be the first in our area to offer online grocery shopping," said Rod Stende, general manager, Elmer's County Market. "Shoppers can now order groceries anywhere, anytime they like. The same fresh, quality foods will be available, but our customers won't need to take time away from their families to shop."

Two of the grocers are new to e-commerce, but Highland Park Market stores in Farmington, Glastonbury, Manchester, and Suffield, Connecticut switched from a different platform provider. The new program, dubbed "Highland in a Hurry," is available for all locations.

Elmer's County Market, a family-owned retailer in Escanaba, Michigan, is enabling buy online and pick-up in-store with a program called "Elmer's Express." West's Plaza Country Mart in Abilene, Kansas has a similar program called "Country Mart Xpress" in one of its 14 stores locations.

Grocers are adding delivery and pickup options at a rapid clip and third-party providers are proliferating. Texas grocer H-E-B launched delivery earlier this month, Instacart's expansion keeps rolling along complete with investment by Whole Foods, and Amazon keeps upping its offerings and increasing market presence for Amazon Fresh.

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