Reese Witherspoon's Draper James opens first store

Draper James has opened a 3,000 sq. ft. store in Nashville. It's the first physical location for the fashion and home brand founded by actress Reese Witherspoon.

The store is designed to resemble a Southern home, featuring the bright colors and floral prints favored by Southern women, according to Women's Wear Daily. It was designed by Mark Sikes, Witherspoon's own interior designer.

Nashville is also home for Witherspoon, and both the store and the brand are rooted in her Southern heritage.

"I grew up in Nashville and it's been such a direct inspiration for the brand," Witherspoon said. "It just felt like the right place for our flagship."

Draper James launched online in May, and shortly thereafter Witherspoon was the host of Walmart's annual shareholders meeting in Fayetteville, Arkansas, hinting at larger aspirations. According to Andrea Hyde, Draper James' CEO, the goal is to dot the American South with stores. Locations are already planned for Atlanta; Charleston, South Carolina; and Dallas.  

"We want to be very disciplined in our approach to a retail rollout," Hyde told Women's Wear Daily. "We'll open one to two stores a year for the next five years. The growth is strategically well-planned. As we introduce product extensions, we'll choose brand partners. Reese has such a wide reach. Customers have asked for bridal, shoes and swimwear. We're only 21 weeks old. It will all come in time."

For more:
-See this Women's Wear Daily story (subscription)

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