A new grocery shopping experience that sells prepared 'Recipe Kits' will open in Brookline, Massachusetts, later this month. Pantry, as the retailer is called, is the brick-and-mortar version of online dinner kit services such as Blue Apron and Plated.
The store sells pre-portioned kits with locally sourced foods as well as recipe cards and videos, BostInno reported. All recipes at Pantry take between 20 to 45 minutes to prepare and product purchases do not require an advanced commitment or subscription.
In addition, the store will sell sommelier paired wine and beer for each meal and kitchen supplies.
Pantry will open mid-June on Beacon Street in the Washington Square neighborhood, and delivery will also become available mid-summer.
The retailer is testing out a new strategy in the rapidly changing food retail industry. While few brick-and-mortar supermarkets are currently selling complete grocery kits, several, such as Kroger, have recently launched into delivery as they aim to compete with food delivery services such as Fresh Direct, Peapod, Amazon (NASDAQ:AMZN) and Instacart.
-See this BostInno article
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