Recession Breathing New Life Into Coupons?

Although the coupon redemption rate has been steadily declining for at least 10 years, a new vendor survey suggests the recession may turn that around.

Of the 1,529 U.S. consumers who responded, 67 percent said they are much more likely, or somewhat more likely, to use coupons during a recession, according to the survey performed by ICOM Information & Communications. Technology is helping, though, with CRM doing better job targeting households and Web coupons finding new fans among the paper-repulsed young.

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