RadioShack (NYSE:RSH) announced the relaunch of its business, education and government commercial accounts, the division of the company that connects retail stores with businesses, municipalities and schools.
Last month the company launched a marketing campaign using the hashtag #RadioShackisBack, promoting deals on Twitter and Facebook, to show consumers that it was back to full capacity and functioning.
"We are deeply rooted in more than 1,200 communities around the country. Having direct relationships with small businesses, schools and local municipalities—and offering them the commercial terms they need to support their programs—is a natural extension of our neighborhood consumer electronics stores and our commitment to those local communities," said Marty Amschler, chief revenue officer at RadioShack.
The electronics retailer will reinstitute credit facilities and special terms to more than 10,000 commercial, education and government entities that formerly did business with the chain. The company is looking to strengthen its relationship and product assortment in the areas of science, technology, engineering and math to connect with the education sector.
RadioShack provides consumer electronics and accessories from globally recognized manufacturers and brands to communities across the United States. Many locations now include a Sprint (NYSE:S) store, giving customers access to mobile plans, devices and accessories. RadioShack officially filed for Chapter 11 bankruptcy in February and has since entered into a partnership with Sprint to operate 1,400 cobranded stores.
RadioShack, along with all of its intellectual property and customer data, was purchased by Standard General for about $160 million. The private equity firm saved the electronics retailer from complete liquidation, but the chain still had to slim down, shuttering about 2,000 locations.
-See this RadioShack press release
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