RadioShack has announced that CMO Jennifer Warren has left the company. Warren has held the position since early 2013 and is the second major executive to leave the company after CFO John Feray resigned in September.
Warren was tasked with managing the technology chain's brand image and advertising. The company has been attempting to refresh its outdate image, notably with TV ad during this year's Super Bowl chock full of 80s icons who "want their store back." Despite the spot's positive reception, the store redesigns have done little to help RadioShack fight possible bankruptcy.
After 10 straight quarters of losses, the retailer's odds of avoiding Chapter 11 seem bleak. It recently retained the services of FTI Consulting for advisory and management services, providing a temporary CFO, but claims that RadioShack breached covenants on a $250 million term loan haven't helped matters. Story