RadioShack (NYSE:RSH) wants consumers to know that it is back and functioning at full capacity. The electronics retailer has launched a marketing campaign using the hashtag #RadioShackisBack, and is promoting deals on Twitter and Facebook, CNBC reported.
RadioShack officially filed for Chapter 11 bankruptcy in February and has since entered into a partnership with Sprint (NYSE:S) to operate 1,400 co-branded stores.
The retailer even has product endorsement deals with Carlos Mencia and Orlando Jones. Jones' video on YouTube talks about RadioShack's rebirth and sings "The Shack is Back." Mencia has a video that depicts him looking for a Father's Day gift.
"After RadioShack's successful emergence from bankruptcy as a revitalized company with over 1,700 stores in 1,200 communities, we had to address the reality that many people thought we were no longer in business," Michael Tatelman, RadioShack's new chief marketing officer, told CNBC in a statement. "#RadioShackisBack is a central pillar of that strategy, and we're very excited by the results."
Before filing for bankruptcy, RadioShack operated 4,000 stores around the country.
-See this CNBC article
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