WEST CHESTER, Pa., Oct. 22, 2014 /PRNewswire/ -- QVC, the global leader in video and ecommerce retail, today announced the promotion of Mary Campbell to the position of Executive Vice President, US Commerce Platforms. Campbell, who reports to Mike George, president and chief executive officer of QVC, Inc., is responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and ecommerce sales.
"Mary has been a driver of our success over the past two decades and instrumental in delivering a seamless, consistent and engaging experience to QVC customers," said George. "Through her continued leadership and guidance, we'll remain at the forefront of innovation in commerce by expanding our TV programming and maintaining our leadership in ecommerce and mobile."
QVC's mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. ecommerce revenue in the second quarter 2014. Additionally, QVC is the third largest mobile commerce player among multi-category retailers according to the 2015 Internet Retailer Mobile 500.
Since joining QVC in 1991, Campbell has held leadership roles across the business, including Merchandising, Planning and Commerce Platforms. In her most recent role as SVP Commerce Platforms, Campbell led the expansion of QVC's broadcast by launching two new TV distribution channels, over-the-air and QVC Plus™. QVC Plus, which now reaches approximately 47 million homes, offers the same programming as the main QVC channel with a three-hour delay along with unique live and pre-produced programming. Campbell was also instrumental in enhancing QVC's digital experience through the creation of the company's first social shopping community, toGather®, the redesign of the QVC for iPad application, and the implementation of responsive design for QVC's website.
Campbell will continue to be based at QVC's global headquarters in West Chester, Pa.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.