QSRs' Mobile Games Build Sales, Loyalty

Games within fast food restaurants' apps are quickly becoming a way for the chains to boost customer loyalty and sales. More than 530,000 consumers have downloaded Chipotle's mobile app "Scarecrow" game since it launched in September. In addition, 57,000 people have earned a buy-one-get-one-free (BOGO) card for a burrito bowl, salad or tacos, offered as part of the game. Story