Showrooming, once the enemy of retailers, is now an asset. Purchx provides a new way for shoppers to access reviews and compare prices on their smartphones, find the item in a nearby store, or in some cases, buy it from the new Purch Marketplace.
Purchx is the new incarnation of Consumr, which was bought in March 2015 by Purch. The mobile app contains more than 3 million peer-reviewed products that lets shoppers also compare prices and locate items in nearby stores.
Shoppers can scan an item's barcode and search or browse to access product comparisons and reviews in the app. Users earn points toward rewards by engaging with the app rather than exclusively from purchases.
Purchx is a marriage of content and commerce, coming from the company that owns several product review sites including Top Ten Reviews, Tom's Guide, Tom's Hardware and Live Science.
"As a company, we're constantly seeking new ways to enhance the buying experience for everyday consumers," said Doug Llewellyn, COO of Purch. "Purchx builds on our online success with our review sites by creating a one-stop mobile resource for in-store or on-the-go shoppers, and giving them all the info they need to find the best possible product in the easiest, most convenient way possible. It's an all-in-one mobile product guide."
Including an online store. Shoppers can buy some items directly from the new Purch Marketplace. The initial product selection is largely technology products, in keeping the focus of the existing Purch-owned media outlets. Purch launched digital storefronts to accompany its Live Science and Space.com titles in September 2014.
"Our readers go to our brands to figure out how to make the best possible decision when considering a purchase," Llewellyn said. "Technology is an investment, so they want to feel confident and comfortable as they go through that process. What we've done with Purch Marketplace is combine our valuable content with a highly-curated online shopping experience that gives users the information they need and the products they want, all in a single, online environment."
But Purchx is not limited to technology products. Reviews and comparisons are available for toys, beauty, baby, grocery, hair care, health, home and garden, personal and skin care, pet care products and sporting goods.
Purch CEO Greg Mason told FierceRetail last year that the company's mission is to make complex purchases easier. The websites have more than 100 million monthly visitors and more than $1 billion in commerce transactions.
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