Publix to open on college campus

Publix Super Markets is joining the growing list of retailers opening smaller stores targeted to younger shoppers. The grocer will debut its first on-campus location at the University of South Florida in Tampa.

The 29,000-sq. ft. unit is part of a public-private partnership and will be fully integrated into a student housing village on the campus, according to NBC affiliate WFLA. Construction will begin later this year and the store opening is slated for late 2017.

When completed there will be room for more than 10,000 students in the housing portion, and Publix has pledged to conduct job fairs and hire qualified candidates from the student body.

Walmart may be backing off its small format expansion, but other retailers are not. Specifically, Target has announced a two-year schedule to open more small stores, many of which are also on or near college campuses with a specialized merchandise mix aimed at younger shoppers.

For more:
-See this WFLA report

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