Publix is joining the ranks of supermarkets offering same-day delivery and will pilot a test with Instacart in Miami beginning July 12.
Instacart will receive, fulfill and deliver customers' orders in the greater Miami area, servicing 37 different ZIP codes, according to the company. There's a $10 minimum order and applicable delivery fee.
"We know this service is something our customers are interested in, and we're excited to learn more as we move forward with this pilot," said Kevin Murphy, Publix senior VP of retail operations. "We chose Instacart because we believe the experience they provide aligns well with the needs of our company, associates and customers."
Instacart is also the exclusive delivery service for Whole Foods, which has also invested an undisclosed amount in the delivery service. Instacart also partners with Costco and Target.
Publix plans to evaluate the program before rolling out to more stores.
- see this Publix press release
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