Publix offers shoppers biometric screenings

Supermarket and pharmacy chain Publix announced it would begin offering biometric screenings for shoppers ages 18 and older. Available at all of the company's more than 970 pharmacy locations, the screenings will help consumers understand their risk of developing chronic conditions such as diabetes, high blood pressure and high cholesterol.

Screenings available range from body mass index and blood pressure monitoring—free of cost—to a combination of lipid panel and glucose testing for a $45 fee. Publix will not be able to bill insurance providers directly and asks individuals to contact their providers for possible reimbursement.

No appointments are necessary and fasting is recommended for eight to 12 hours prior to screening. Results are available within minutes and a pharmacist consultation is provided. All results will be filed away for Publix pharmacists to reference back to when necessary. 

Publix already offers free biometric screenings to their associates over the age of 18.

"As both a supermarket and pharmacy, we are uniquely positioned to assist our customers in their overall health and wellness goals," said Maria Brous, Publix media and community relations director. "Biometric screenings are an additional service we provide to our customers and associates in a convenient location. We respect the time of our customers and continue to build on a strong relationship between patient and pharmacy."

As more and more consumers focus on their personal health and wellness, supermarkets and pharmacies are increasingly adding in-store technology to help shoppers reach these goals.

For example, Rite Aid just announced it would install in-store kiosks in 25 Ohio pharmacies that feature interactive medical devices such as a stethoscope, an otoscope, a pulse oximeter and a mangascope. And CVS (NYSE:CVS) is working on improving its in-store digital services through its new digital innovation lab in Boston, with the hope of creating a personalized pharmacy and health experience.

For more:
-See this Publix press release

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