Publix expands grocery delivery to Atlanta

Publix supermarkets is partnering up with Shipt to offer customers home delivery in the Atlanta area.

The Birmingham-based delivery company will deliver Publix groceries to consumers living in downtown Atlanta, Buckhead and most of the northern metro area including Alpharetta, Marietta and Roswell, reported.

Shipt already expanded into three Florida cities back in July—Tampa, Miami and Orlando—and also operates in Birmingham, Alabama; Dallas; and Nashville, Tennessee.

To accommodate the expansion, Shipt will hire 300 drivers in the Atlanta area.

"Shipt is all about simplifying our customers' lives through the convenience of grocery delivery," Bill Smith, founder and CEO of Shipt, said in a statement reported by "We know that the people of Atlanta are ready for grocery delivery, and we are excited to create that convenience for one of the Southeast's busiest cities."

Shipt first launched at the end of 2014 as a same-day delivery company for retailers such as Target, Best Buy and The Home Depot. Since getting into grocery delivery in the spring, the company no longer offers deliveries from other retailers. The company hopes to expand into 100 cities by 2018.

Online grocery shopping increased by 29 percent over the past year, with a total of 19 percent of all consumers doing their weekly grocery shopping online, according to a new survey by 72 Point.

As the consumer demand grows, so do the delivery options. Other companies competing in the grocery delivery space include Instacart, Peapod, FreshDirect and Amazon Fresh (NASDAQ:AMZN).

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