Primark to price lower than U.S. fast-fashion competitors

Irish retailer Primark recently entered in the U.S. world of fast-fashion retail. Joining money-making brands such as Forever 21 and H&M, Primark plans to price its clothing items even lower than its competition— about 40 percent cheaper than H&M and 75 percent lower than Gap Factory. Primark will open a total of eight stores in the Northeast in the upcoming year. Story

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