U.K. retailer Primark will open its first store in the United States, bringing its brand of cheap chic to Boston by late 2015.
The fast-fashion retailer, owned by Associated British Foods, plans to open a 70,000-square-foot location in the next year and is in talks to open eight more stores in the Northeast and a distribution center, according to The Guardian. "We think we have as differentiated and attractive a proposition in the U.S. as we have in continental Europe and the British Isles. We think we have something special to offer," George Weston, ABF CEO said.
The store will be located in Boston's Burnham Building, once home to the flagship Filene's Department Store and later to Filene's Basement. Both brands are now gone and the site is vacant.
Primark is part of a new European invasion as fast-fashion retail concepts spread across the United States. H&M, Zara, Top Shop and Japan's Uniqlo have been aggressively expanding store footprints. Uniqlo recently redesigned its flagship locaton on Manhattan's Fifth Avenue and debuted a design partnership with the Museum of Modern Art. Topshop is opening five new U.S. stores this year, including a Fifth Avenue flagship, while H&M focuses on growing its online presence.
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