Price Chopper announced a plan to modernize stores, which includes a redesign of all its locations and a rebranding to the name Market 32.
In a blog entry, President and CEO Jerry Golub said that the design would be influenced by learnings from the Latham, New York, Market Bistro store, but is much more scalable and can be applied to a wide range of store sizes and locations.
The company will need to revamp 135 stores in six states and will invest more than $300 million over the next five years to the project.
"Inspired by information we've received from our customers, as well as trends that are defining their current and future preferences, we've created a more modern grocery shopping experience. In fact, this new design is so different from our current approach that it will necessitate a complete rebranding of our stores," said Golub.
Last month Price Chopper unveiled its new Market Bistro store in Latham, New York, which included innovative improvements on traditional supermarkets. For example, it has expanded food service offerings, a food court, an Italian market, and a growler station for beer.
To reflect the new look, Golub also announced a rebranding, which includes a name change to Market 32. The new name reflects that the company was founded by Ben and Bill Golub in 1932.
Market 32 will offer a number of improvements over the old format, while keeping the fresh food departments and locally grown products section. One change includes an increased variety of locally sourced products.
In addition, there will be an even greater focus on health and wellness, combining food, non-food and pharmacy to create a healthier lifestyle.
Finally, a more customer-friendly layout and information throughout the store to help customers find what they need will improve the shopping experience.
"We are more committed than ever to delivering value and savings to our customers every day. Whether in our Price Chopper stores or Market 32, saving our customers money will always be a top priority," Golub added.
-See this Price Chopper blog
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