Pottery Barn bows new format

Pottery Barn has unveiled a new format intended to embrace today's design aesthetic, complete with salvaged wood and barn doors.

In fact, the 12,288-sq.-ft. store is inspired by a modern farmhouse, with high ceilings, exposed wood beams, a skylight and 11-ft. high steel framed doors that open to an outside seating area.

"Designed to showcase a relaxed lifestyle, the new store design blends rustic and modern elements to create a space that feels comfortable and timeless, and embodies how Pottery Barn customers live today," according to a company statement.

The location at The Village at Corte Madera in Corte Madera, California, even uses salvaged wood from buildings at the Oakland Army Base.

There is also a Design Studio with new tools and resources to help shoppers visualize and customize projects. Free consultations are available, and in-home installation services are offered for a small fee.

"The new store design is a beautiful contemporary canvas for showcasing our relaxed, inviting and timeless home furnishings and decor collections," said Laura Alber, president and CEO of parent company Williams-Sonoma. "This store represents a refreshing evolution of Pottery Barn's signature spirit. We've created an exciting destination full of inspiration for visitors that encourages a sense of discovery, is easy to shop, and offers unique services to help our customers create their dream homes."

Williams-Sonoma's (NYSE:WSM) brands have been adding design studios to new stores. The West Elm Makers Studio opened last spring in Brooklyn, and Williams-Sonoma debuted a version at its showroom in Atlanta last summer.

For more:
- see this Pottery Barn press release

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Laura Alber, director, president and CEO, Williams-Sonoma
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