Postmates takes on Amazon Prime

Watch out, Amazon: There's a new subscription delivery service. Postmates has launched Postmates Plus Unlimited, offering free delivery within hours.

Shoppers pay a $9.99 monthly fee for free delivery on orders more than $30 from participating merchants. The service partners with restaurants and retailers, including Starbucks, American Apparel, Walgreens and Trader Joe's. Roughly half of all Postmates orders are more than $30, according to TechCrunch. 

"The goal is to make local inventory that's offline and even online really accessible in every city," Postmates VP of Growth Kristin Schaefer told TechCrunch. "That's very counter to Amazon's mission with warehouses."

Postmates has driven over $350 million in sales to local economies in the last 15 months. "Over years, we've done a lot of time looking at Prime and trying to understand it and thinking about how the model can work for us," Schaefer said. "It's been in the works for a long time."

Los Angeles is a test for Postmates and the plan is to roll it out to other markets. Third-party delivery services options are expanding, as UberRush, Instacart and Google Express ramp up with new markets, partnerships and services.

For more:
- see this TechCrunch story
- see this Los Angeles Times article

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