Pop-ups expected to make $2B this holiday season

Retail pop-up shops that are set up for this holiday season are expected to bring in $2 billion. Customers are attracted to the appeal of shopping local and finding unique buys, according to PopUp Republic.

Online retailers have set up about 1,500 pop-up shops across the country, reported CNBC. Of those 1,500, 25 percent are specifically holiday stores.

Prices depend on the size and location, but rent can be as high as $2,500 a day, not including another $200 a day for insurance and local licenses.

But shoppers are still drawn in, as 61 percent want to find seasonal products, 30 percent want unique products or services and 36 percent are looking to shop locally.

For retailers, pop-up shops are a great way to test the waters before opening a permanent brick-and-mortar.

Opening physical pop-up stores is an increasing trend among online retailers. For example, last month Zappos (NASDAQ:AMZN) announced it would open a pop-up shop in the shoe retailer's hometown of Las Vegas, located in The Western Hotel. Other first-time physical store retailers include The Grommet, Crest & Co. and even Amazon.

For more:
-See this CNBC article

Related stories:
The Grommet opens first physical pop-up shop
Boohoo opens first pop-up in the US
Warby Parker opens classroom-style store in Dallas
Online retailers Warby Parker, Bonobos add more stores
Amazon, Walmart and Warby Parker among retail's most innovative

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