Social commerce website Polyvore is adding menswear, expanding beyond its core categories of womenswear and home goods as social commerce grows.
Polyvore lets users create personalized looks with the products made available on the website. These lookbooks or sets can then be shared and searched, and items can be sourced back to a retail site for purchase. Polyvore has existing relationships with more than 350 brands and retailers.
Now users can get style tips and browse items in the new men's section either online or in Polyvore's mobile app. Looks can be created by compiling items a user has "liked," and each outfit or product can be purchased from participating retail partners.
Social commerce is growing as shoppers look to friends and social networks for ideas and approval. The addition of buy buttons on Pinterest and Instagram are expected to spur online buying, particularly mobile commerce. Roughly half of the sets created on Polyvore are via mobile devices.
Polyvore boasts an average basket size of more than $383 and has an estimated 20 million active users, according to the company. Expanding beyond womenswear and home goods is expected to expand the site's reach.
Polyvore's pairing of social shopping and personalized style is a potentially winning combination. Yahoo purchased the site in August to grow its fashion presence.
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