Polaroid announced it would open two of its smaller-format Fotobar stores in the San Jose, California, area.
One micro-store is now open at Westfield Oakridge and the second will open at Westfield Valley Fair in mid-December, reported Chain Store Age.
The small format stores are only 300 sq. ft. in size but serve as a spot for customers to instantly transform digital pictures into printouts. Photos can be taken off of a smartphone, Facebook or Instagram and made into three different size Polaroid pictures which can be collected in shadowboxes or other Polaroid picture accessories.
"Over one billion pictures are taken every day, and Polaroid Fotobar is a fun, easy way to take them from your Facebook timeline to your wall at home," Warren Struhl, the company's founder and CEO, told Chain Store Age.
Last month Polaroid announced the micro-store concept and said it would open seven in total throughout California throughout December and January. Locations are all Westfield malls in the Los Angeles, San Francisco and Sacramento areas.
Polaroid is following a growing trend among retailers to open smaller format stores. Big box stores such as Walmart (NYSE:WMT), under the Neighborhood Market and Walmart To Go brands, and Target (NYSE:TGT), known as TargetExpress shops, are cutting inventory and opening locations closer to urban centers.
-See this Chain Store Age article
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