Planet Blue to expand in US, Tokyo

Santa Monica, California-based retailer Planet Blue is planning to open six more stores in the United States in 2015. The brand already operates six locations, most in Southern California, and soon it will expand into locations such as Houston, Dallas, Hawaii, Miami and Atlanta.

Planet Blue also announced eight more locations slated for 2016, reported Women's Wear Daily. The chain will increase its total number of stores to between 35 and 40 within the next five years.

Planet Blue's CEO James Williams said the company's brick-and-mortar operations are doing well, setting records last year. The company's e-commerce sales are also setting records for the brand—most of its online transactions are originating in Los Angeles, followed by New York. The company's wholesale, e-commerce and retail segments each account for one-third of its annual revenue.

The brand is looking to expand internationally and plans to grow its five Tokyo stores, operated by partner Tokyo Style, with hopes of adding 12 locations abroad in the next year. Several other U.S. fashion retailers recently announced expansions in Tokyo, including the opening of the Michael Kors flagship, the first of the retailer's stores to carry every category offered by the global brand.

"Five, six years ago, it was very much mall-based," Planet Blue's VP of Retail David Lindell told Women's Wear Daily. "Now it's becoming more and more of a neighborhood store. I think that's why our brick-and-mortar is really starting to thrive because people are trying to get out of the mainstream and go with something that not everybody has."

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