High-end appliance and plumbing retailer Pirch will open its eighth showroom this month in the Garden State Plaza in Paramus, New Jersey.
The unique store format allows shoppers to test out a collection of kitchen, bath, laundry and outdoor living brands.
Pirch collaborated with Fitch on the interior's architecture and design. Similar to other Pirch locations, the 20,000-sq.-ft. space will encourage consumers to "try before you buy" and features products laid out in functional vignettes that include ovens, refrigerators and working showers, sinks and baths.
"Our company was born from empathy and frustration," said Pirch CEO and co-founder Jeffery Sears. "We asked, 'How is it that the every products adorning our homes and serving as back-drops to priceless memories are presented in such an uninspiring manner?' So, we decided to do something about that."
Pirch wants shoppers to envision the products in their own homes through inspiring presentations on the showroom floor. The space and presentation is how the company seeks to set itself apart from competitors such as Home Depot (NYSE:HD) and Sears (NYSE:SHLD).
Pirch is expanding at a good time as post-recession consumer confidence returns and people become more willing to invest money in their homes. In fact, Home Depot's sales grew 36 percent last year, by more than $1 billion.
-See this Pirch press release
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