Pirch lets shoppers treat stores like a home

Pirch wants shoppers to feel like they are at home in its stores. Visitors can sip a latte, drink beer from a tap and even take a shower. The retailer, with eight brick-and-mortar locations across the United States, is changing the way that consumers shop for appliances by greeting them with food or coffee, and letting shoppers test out the products in the store. And so far, it's working: consumers spend an average of two hours and 11 minutes per store visit. Story