Pinterest to release buy button this year

Pinterest is preparing to launch e-commerce in as little as three to six months, according to sources. The scrapbook-themed social networking site will most likely begin testing the shopping feature on a small scale before a full rollout.

A buy button would allow users on Pinterest to order and pay for products that are shared and posted by others, reported Re/code. The goal is to have all transactions done right on the social media site, to avoid users leaving for other websites or apps.

Pinterest has 70 million monthly visitors that save and share images. Thus far, the company has focused on advertising and introducing promoted pins with some big brands such as Target (NYSE: TGT), Gap (NYSE: GPS), Banana Republic, Old Navy and Lululemon Athletica (NASDAQ: LULU). It also recently instructed an "install" button that lets users download apps from within Pinterest. But primarily it has also been used, like other social media sites, for brand building, marketing and customer service.

Pinterest is close to an agreement with Stripe, a young company that could handle the payments processing.

It is still unclear as to whether advertising and commerce products will be integrated.

For more:
-See this Re/code article

Related stories:
Social media for customer service a must for retailers
Target, Gap, Lululemon launch promoted pins on Pinterest
Pinterest partners with retailers to embed pins directly on their Websites  
Pinterest, Google Ads are top priorities for e-commerce retailers this holiday
Pinterest sales from mobile up 224%

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