Pinterest sales from mobile up 224%

Pinterest mobile users are buying more, and more expensive items, as sales generated from the social networking site rose 224 percent in the past year.

Visits from Pinterest's mobile site to retailers and brands grew 73 percent from January 2013 to January 2014, according to a new study by Piqora. Transactions are up more than 77 percent and the average order is up more than 79 percent. Mobile app usage is now 75 percent of total traffic to Pinterest, making it the single most influential platform for a very influential social site.

Few social media or marketing programs drive retail traffic and sales like Pinterest. According to research by Piqora, a pin on Pinterest generates 78 cents in sales on average. More importantly, a pin can drive both pageviews and orders several months after its original pinning — 50 percent of visits happen 2.5 months after pinning.

Retailers and brands are increasingly using social media in mobile marketing campaigns, and reaping the rewards. Pinterest and Instagram are among the two most influential sites for retailers, after Facebook and Twitter, and promotions utilizing the platforms have more than doubled in the past year, according to an Experian Marketing Study.

In February, Target (NYSE: TGT) tapped top Pinterest pinners for a new party planning promotion. Three of the site's most influential party planners will create collections for the retailer, and promote them on Pinterest. The year-long campaign could continue to bear fruit well into 2015, as research indicates that a pinned item will generate sales for up to 2.5 months after the initial pin.

For more:
-See this Marketing Charts story

Related stories:
Target taps top Pinterest pinners in party planning promotion
Target makes mobile games part of digital strategy
QSR's mobile games build loyalty
Dunkin' Donuts rolls out loyalty program linked to mobile app
Starbucks launches "Tweet-a-Coffee" in time for holiday gift-giving

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.