Pinterest has unveiled a new way to search within its site that promises to provide an exploratory experience, and it's available only to mobile users, at least for now.
Guided Search lets users search for topics such as road trips, running or a summer BBQ. It then offers up descriptive guides to help sift through ideas from other Pinners. Tapping on a pin takes a searcher off in a guided direction for more discoveries.
Unlike the typical search engine such as Google, Guided Search is more open ended. Rather than delivering highly targeted and specific search results, it allows users to explore subjects and discover relevant pins. Pinners can narrow down selections by Pinners, boards or pins, and Guided Search will make suggestions to help users along that path to discovery. The new search function is limited to the contents of Pinterest, but there are now more than 750 million boards and 30 billion pins to choose from.
The feature is being offered first to mobile users on iOS and Android, but will be extended to the website in time. Pinterest's mobile influence is growing fast. Visits from Pinterest's mobile site to retailers and brands grew 73 percent from January 2013 to January 2014, according to a study by Piqora. Transactions from mobile Pinners were up more than 77 percent and the average order is up more than 79 percent.
Mobile app usage is now 75 percent of total traffic to Pinterest, making it the single most influential platform for a very influential social site. Pinterest mobile users are buying more, and more expensive, items as sales generated from the social networking site rose 224 percent in the past year.
-See this Pinterest blog post
-See this FierceCMO story
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