Pinterest Partners With Retailers To Embed Pins Directly On Their Websites

Pinterest has announced that it plans to partner with select retailers to allow brands to embed popular pins directly on their websites. The new service will make it easier for users to post content from retail websites to Pinterest, thereby increasing user engagement and potentially driving more traffic onto brands' ecommerce sites.

Shoppers using the new Pinterest feature will be able to "re-pin" items on retailers' pages without being directed back to Pinterest. Brands will also be able to highlight their most recent pins or related pins suggesting other items similar to what the user is viewing.

So far, Zappos, Target (NYSE:TGT) and Walmart (NYSE:WMT) are using the service, which is rumored to also be of interest to Whole Foods (Nasdaq:WFM), Nestle, Zulily (Nasdaq:ZU) and Disney (NYSE:DIS) sites Babble and BabyZone.

Pinterest is growing in popularity among retailers because visitors are 10 percent more likely to actually make a purchase according to a Shopify study. Additionally, Pinners on average spend twice the amount that a shopper referred from Facebook would spend. A recent survey from software firm Piqora found that on average, a Pin generates 78 cents in sales, up 25 percent from the fourth quarter of 2012.

For more:
-See this Pinterest blog post
-See this Mashable article

Related stories:
Pinterest, Google Ads are Top Priorities for E-Commerce Retailers This Holiday
E-Commerce Holiday Shopping to Jump 15 Percent
NRF Holiday Sales Projections Rise; Shutdown Fears Loom
Retailers Need to Get a Head Start on Slower Holidays
Kmart Launches Earliest Holiday Ad