Pinterest opens Pinterest Shop

Pinterest has opened its own Pinterest Shop, a collection of buyable Pins for trending items, curated by the social media site.

Pinterest introduced buyable Pins to iOS this summer and now has close to 60 million individual items available to purchase. That feature has now been rolled out to Android devices as well. 

Although buyable pins were embedded into feeds and photos, users still had to hunt for an identifying blue buy button. Now items available for purchase will be grouped together, in much the same manner that Pinners create boards.
"As a catalogue of ideas, our mission isn't to just show you those ideas, but to help you bring them to life," Jamie Favazza, a Pinterest spokesperson, told Wired.

The shop will be available to Android and Apple users, but will be strictly on its mobile platform. Roughly 80 percent of Pinterest users visit the site from mobile devices.

Pinterest is a powerful selling tool for brands. Pinners are active and have proven to spend more than users of any other social media site. A recent Millward Brown study showed 96 percent of users research and gather information on the network, 93 percent use it to plan for purchases, and 87 percent have bought something because of Pinterest.

And retailers are doing more than enabling social shopping and using promoted (paid) pins: Target said last month it was showcasing Pinned items on a dedicated Web page called The Awesome Shop, and exploring ways to display popular pinned items in stores.

Paired with new mobile visual search technology, and the ability to buy if not identical items, then similar ones, Pinterest and social media will likely play an even bigger role this holiday season.

For more:
-See this Wired story
-See this article on The Verge

Related stories:
Target taking Pinterest Pins in-store
Kate Spade, Michaels enable Buyable Pins
Pinterest to release buy button this year
Target, Gap, Lululemon launch promoted pins on Pinterest
Pinterest partners with retailers to embed pins directly on their websites