Pinterest has launched an updated "follow" button for brands. Now a pop-up dialogue shows a preview of the brand's latest pins without viewers having to leave the brand's website.
"People visit many different websites each day, and it can be hard for them to find and follow those businesses back on Pinterest," Pinterest Product Manager Jason Costa told WebProNews. "Helping people find the latest pins from their favorite brands and publishers on Pinterest is an important way for them to discover stuff they like, and we're hoping to make that easier today with an updated follow button."
Pinterest is now said to be valued at $5 billion and has 60 million monthly active users. What does this mean for retailers? An opportunity to bring brand awareness and keep active shoppers on the retailers' websites. This preview option aims to entice more consumers to follow the brand, study the brand's content more closely, and keep them on the brand's site.
Many retailers are currently using a Pinterest follow button on their websites, which will automatically be upgraded to apply the new service, reported TechPro. Examples of retailers already using the new button include Wayfair and Whole Foods.
Pinterest, Instagram and mobile-optimized sites that prominently feature images are becoming standard platforms for retailers.
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