Retailers are getting into the holiday spirit through the use of online media in a big way this shopping season. A new Shop.org survey reveals that online retailers will ramp up their usage of Pinterest as a marketing tool and also use more Google Product Listing Ads.
Fifty-nine percent of respondents plan to increase their use of Pinterest this holiday season, compared to 54 percent who will increase marketing on Facbeook and 32 percent for Twitter. Furthermore, sixty-eight percent of retailers will increase their use of Google Product Listing Ads, which show images, prices and other information in the center of a Google search results page.
Marketing online to consumers this holiday season may prove to be a winning strategy. A recent survey indicates that 50 percent of those surveyed said they will shop at web-only retailers this shopping season and 42 percent will spend at least half of their holiday shopping dollars online. Nearly half (47 percent) of shoppers said they will make holiday purchases via their computers, while 19 percent will buy or research holiday purchases on their tablets. Another 18 percent said they will purchase products on their smartphones, compared to 15 percent last year.
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This Internet Retailer article
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