Pinterest is making it easier for users to buy from the social media site with new visual search capabilities and a shopping bag that lets users collect buyable pins for quick checkout.
The company introduced buyable Pins for mobile users in 2015 and has now extended them to the web.
There's a new shopping bag that lets users throw in any buyable Pin and functions much like a shopping cart. Users can check out with just two taps using the information stored in their account. The shopping bag feature is currently available for web and Android users, with iOS coming soon, according to the company.
New product search technology leverages visual recognition to enable product searches by photo. Mobile users can take a picture and search for a similar item, then buy through Pinterest.
Additional filtering options now let users search within a brand to find popular products, sale items and shipping deals. There are also new ways to search within a Pin to discover similar products.
At an event in San Francisco Pinterest CEO Ben Silbermann said, "these features are a big step in helping Pinterest become more of a shopping hub." The goal is to enhance the site's use as a search tool that first inspires and then connects users to products.
Retailers have had high expectations regarding social shopping that have yet to materialize. Still, Pinterest remains one of the most influential networks to connect consumers with products, according to a recent report.
- see this KPCB report
- see this Pinterest announcement
- see this Fortune story