PetSmart steps up omnichannel efforts

PetSmart is stepping up its omnichannel efforts with a new order management system meant to enhance digital fulfillment.

The program from Manhattan Associates will support PetSmart's flagship commerce site in addition to Pet360.com and PetFoodDirect.com. It's part of a larger strategic initiative by the retailer to enhance digital capabilities across channels.

"Our pet parents are passionate about the well-being of their pets and we want to be the trusted partner to pet parents everywhere by offering a range of ways to shop and engage with us how, when and where they wish – online, via phone, mobile and brick and mortar," said Daphne Smith, PetSmart senior VP, digital. "As we deliver on our omni strategy, our product fulfillment capabilities are crucial, and Manhattan's OMS is helping us with enhanced visibility of our product inventory so that we can deliver our product shipments most efficiently and effectively to our customers."

The new program provides a single view of inventory and transactions across channels. It also sources product inventory data across the network, making product available from a variety of sources including distribution centers, suppliers and sources.

The new OMS is due to be implemented in the fall of this year.

PetSmart is also expanding its physical presence and plans to open 80 new stores this year.

For more:
- see this Manhattan Associates press release