Target's (NYSE: TGT) latest capsule collection with fashion label Peter Pilotto launched Sunday, Feb. 9, and most pieces have disappeared from the retailer's Web site.
While not the runaway hit of Target's Missoni collection, Peter Pilotto proved the chain can still position itself prominently with the fashion set.
Designers Peter Pilotto and Christopher De Vos hosted a launch celebration for the collection at New York Fashion Week prior to its launch. The spring collaboration featured women's apparel, accessories and swimwear, with most items less than $60.
Target also partnered with online luxury retailer Net-A-Porter.com to sell a curated assortment from the line. This was seemingly a more successful partnership than Target's holiday 2012 program with Neiman Marcus. That vast collection from approximately a dozen fashion designers was available simultaneously at both U.S. retailers and their respective Web sites, and performed poorly for both chains.
Net-A-Porter appeals to a younger, fashion savvy, International audience of online shoppers. The Peter Pilotto products sold out more quickly on Net-A-Porter than Target, but by Monday morning most items on the retailer's site were limited or sold out, referring shoppers to stores where assortment and availability varied.
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