Peter O'Kelly Joins ShopAdvisor as Chief Data Officer


CONCORD, Mass.----ShopAdvisor, the shopping experience company, today announced that Peter O'Kelly has joined the company as Chief Data Officer to lead ShopAdvisor's efforts to turn its unique collection of intent and affinity shopping data into offerings for media providers, marketers and retailers. In this newly created role, O'Kelly is responsible for developing and executing a strategy that leverages contextual insights gathered through ShopAdvisor's native applications, website and platform to better inform all aspects of commerce, from the consumer's in-app experience shopping, to brand advertising on websites, to mobile experiences in brick and mortar.

"Our platform gathers an enormous amount of data that not only reveals affinity for particular brands and products, but also enables us to predict intent at the moment of discovery," explained ShopAdvisor CEO Scott Cooper. "Peter's deep experience in helping to build businesses around unique data assets is paramount to our ability to turn our insight into actionable tools that benefit a broad range of constituencies."

O'Kelly has been working in the software industry since the early 1980s, as an enterprise application developer and database architect, software product manager, strategist and industry analyst. He has been consistently focused on information management and collaboration domains throughout his career, spanning roles at Procter & Gamble, Lotus Development Corp., IBM, Groove Networks, the Patricia Seybold Group, Macromedia, Burton Group, Microsoft and Altova. During his time as an independent industry analyst and consultant, O'Kelly worked with a wide variety of enterprises and product vendors focused on information management and collaboration/social solutions.

"ShopAdvisor has the opportunity to create a commerce graph unlike any that exist today," said O'Kelly. "I'm excited to be working with the ShopAdvisor team to make sense of the wealth of data that consumers entrust to us, and to strategize new ways to leverage it to the benefit of our users as well as our media, advertising and retail partners that seek innovative ways to stay competitive in today's fierce retail environment."

About ShopAdvisor
With ShopAdvisor, consumers directly interact with content across their media platforms of choice to learn about, be reminded of, or purchase their favorite products. For media companies, ShopAdvisor offers a valuable reader service that deepens engagement by enabling its audience to shop naturally as they discover products. For advertisers, ShopAdvisor turns a brand ad into a complete shopping experience that closes the gap between media and retail, enhancing advertising ROI. Founded in 2011 and based in Concord, Mass., ShopAdvisor also offers consumer apps for iPhone, iPad, Android, Windows Phone and the Web. For more information, visit


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Keri Bertolinom, 617-986-5007
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