Petco (NASDAQ:PETC) announced the launch of PetcoNow, an on-demand delivery service for pet specialty products. In partnership with Instacart, the service allows shoppers to get products delivered in as little as one hour.
"In today's on-demand retail economy, customers expect to have the world at their fingertips," said Brad Weston, Petco exec-VP and CMO. "PetcoNow represents an evolution in the way we're able to provide quality products and customer service to pet parents. Combining our 50-year heritage, expertise and retail footprint with strategic partnerships ensures we stay at the forefront of innovation in today's changing marketplace."
Customers within the selected markets can purchase from 13,000 Petco products. PetcoNow is available through online or mobile app to consumers in Atlanta; Austin, Texas; Boston; Boulder, Colorado; Chicago; Denver; Houston; Los Angeles; Miami; Philadelphia; Portland, Oregon; San Francisco; Seattle; and Washington D.C. Come June 23 and 30, delivery will be available in expanded areas of Miami and Chicago.
"In January, we introduced Petco as Instacart's first non-grocery retail partner, and we have continued to see growth," said Apoorva Mehta, founder and CEO of Instacart. "Through our partnership, Petco is able to offer customers the ease and convenience of on-demand delivery without the need to handle the logistics themselves. We're excited to expand this offering to pet owners and will be introducing additional markets later this year."
Petco and Instacart began their delivery partnership earlier this year in Boston and San Francisco, and then expanded to reach a total of 14 cities back in April.
The announcement comes on the heels of yesterday's unveiling of Instacart's delivery partnership with discount grocer Smart & Final.
-See this Petco press release
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