Petco debuts remodeled look

Petco has debuted a newly remodeled look in 12 stores in Seattle that's designed to foster more connections in a physical environment, with services not available online.

A concierge desk offers advice on pet nutrition and training, and helps customers schedule appointments and sign up for classes. There are in-store demos, product sampling, and a "Critter Connection" area where people and pets can play and try out products.

The stores also feature a more neutral color palette and are indicative of Petco's new format following its sale in November to CVC Capital Partners and the Canadian Pension Plan Investment Board for $4.6 billion.

Petco has embarked on an aggressive store expansion program with 32 new stores already opened in 2016 – 31 Petco stores and one in the Unleashed by Petco format.

Four more stores are scheduled to open this month, all with dog training areas, adoption centers and grooming salons.

For more:
- see this Petco press release
- see this Seattle Times story

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