Pep Boys shoppers fueled by Apple's Passbook

Automotive retailer Pep Boys is reporting strong early results from linking its mobile wallet to Apple's Passbook, particularly when it comes offers. Twenty-six percent of Pep Boys shoppers added an offer to Passbook after being prompted to do so, and 30 percent redeemed an offer in stores, well above the average 24 percent redemption rate. Story
 

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